What Is E-Mail Marketing ?
Email Marketing is one of the way to increase visits the current or potential customers of our company. E-Mail Marketing is a part in Digital Marketing to get back our customers through sending reminders or newsletters to their mail id’s of about our company products or services. E-Mail Marketing is the process of sending Commercial mails or messages of a particular company or product to group of people by using Email within seconds. In E-mail marketing every email sent to a believable, current or potential customer of a particular company. In this we can target particular groups of customers or even individuals. Mainly Email marketing helps a business to develop and maintain a relationship with current or previous customers over time that hopefully results in increase the sales and increase the customer loyalty on company.
In Email marketing we must develop our own email list rather than buying an email list from others. Newsletters can also be sent to the email list about necessary information on our website, provide these current or potential customers with news updates about our company, upcoming events and special offers – and, of course, reminding them that our business exists and that maybe it’s the right time for another visit.